An immersive and unique VR trailer for the BBC3 documentary “One Deadly Weekend In America”.

Parable Works commissioned art director and designer Matt Rudd, from Rudd studio, and Lee from here at Mighty Pow, to design and build a 3D rendered VR experience. Timings were tight, Matt and Lee had to think on their feet. Matt art directed the piece and designed the textures. Lee 3D modelled, texture mapped and animated the environment.

The result was a very effective, and successful VR experience showcased on the BBC’s website and social media.